We craft exceptional product experiences — and grow them so the right people find them.
We're not typical consultants. We're builders — developers, marketers, and product people who've been shipping our own products for years. We started Prioritised Labs in Budapest with a simple aim: to help others build and grow their own products the way we've built ours — from zero to one, and well beyond.
We came up as practitioners — years spent as developers, technical directors, product managers, and marketers inside real teams and household-name brands. Products and code we worked on reached 60M+ users, and we learned what actually holds up at scale.
Then we went out on our own. Over the years we've launched our own products and startups — including the market-leading OTP SimplePay payment-gateway plugin, ranked #1 on Google in Hungary for years. We stopped advising from the sidelines and started shipping.
We brought it all under one roof: craft exceptional products, grow them so the right people find them — and help others launch and grow their own the same way, from zero to one and beyond.
Craft exceptional product experiences, and grow them so the right people find them.
Great work should speak for itself — but only if people can actually find it. So we do both halves: we build products with genuine craft, then grow them through the App Store, search engines, and AI answer engines. And it isn't only about our own products — we started Prioritised Labs to help others launch and grow theirs too. The right foundations for scalable growth: from zero to one, then the subscription-monetisation experience and product strategy to grow revenue from one to two, and beyond. No hand-off, no hype — just products that work and results you can point to.
We sweat the details most people skip. Exceptional products and experiences come from judgement and care, not shortcuts — and it shows in the result.
We only recommend what we've shipped ourselves. StillMind, our own meditation journal, is the proof — designed, built, launched, and grown in public.
AI agents and automation handle the repetitive work behind the scenes — like our own KEI/PKEI scoring — so our time goes to craft, judgement, and the calls that matter. It's how a small team ships senior work at pace.
We grow what we build and track it honestly — App Store ratings, search rankings, AI citations, revenue. If it doesn't move a real number, we'll say so.
StillMind isn't a case study — it's our app. We designed it, developed it, shipped it, and market it. When we recommend an approach, it's battle-tested.
We do two things, properly: we build apps and websites, and we grow them — through App Store Optimization, SEO, Answer Engine Optimisation, and paid ads across Apple, Google, and Meta. Both start with solving real problems.
We're in the trenches daily — building, testing, shipping. We know what works because we do it ourselves, not because we read about it.
Products and code we've shipped have reached 60M+ users — including the market-leading OTP SimplePay plugin, ranked #1 on Google in Hungary for years. Budapest-based, working with clients worldwide as a partner, not a vendor.
Prioritised Labs is a small, senior team — you work directly with the founders, not a layer of account managers. Two practitioners who've shipped real products and grown them.
Originally from the UK, Jamie moved to Budapest in 2015 — fell for the city and its people, and has lived and built here ever since. As a product manager and AI builder, he's founded startups and worked as a developer and technical director, shipping products and code that have reached 60M+ users. In Hungary his work includes the market-leading OTP SimplePay payment-gateway plugin, which ranked #1 on Google for years.
Connect on LinkedInÁgnes is an entrepreneur, marketer, and CMO who has built brands and the communities around them — she founded Budapest Hikers and Alapítónők, bringing thousands of people together. That mix of growth marketing and genuine community-building shapes how we grow the products we build.
Connect on LinkedInPrioritised Labs is the studio of Jamie Murphy and Ágnes Marschalek — we build and grow our own products, then put everything we learn to work for the clients we build for.
Our meditation & journalling app — designed, built, shipped, and grown in public to a 4.8★ App Store rating.
Our habit-building product — helping people turn intentions into a repeatable daily practice.
Prioritised Labs is a Budapest-based studio that builds apps and websites and grows them across the App Store, search engines, and AI answer engines. The legal entity is Prioritised OÜ, registered in Estonia (Reg. 16530243, VAT EE102588297).
No. We lead with Budapest-local relationships but serve international clients remotely across the EU and globally.
We build and grow our own products in public. StillMind, our meditation journal, reached a 4.8★ App Store rating, Domain Rating 26 within 5 weeks of launch, 9+ keywords at #1 in App Store search, and +160% answer-engine traffic in 6 weeks.
Jamie Murphy is a Budapest-based product manager and AI builder, and part of the founding team at Prioritised Labs. Originally from the UK, he moved to Budapest in 2015, fell in love with the city and its people, and has lived and worked there ever since. He has built startups and worked as a product manager, developer, and technical director; products and code he has shipped have reached more than 60 million users. In Hungary his work includes the market-leading OTP SimplePay payment-gateway plugin, which ranked #1 on Google for years.
Prioritised Labs was founded by Jamie Murphy and Ágnes Marschalek, a Budapest-based team of practitioners. Jamie is a product manager and AI builder who has worked as a developer and technical director on products reaching 60 million-plus users. Ágnes is an entrepreneur, marketer, and CMO, and the founder of communities including Budapest Hikers and Alapítónők. Together they build apps and websites and grow them across the App Store, search engines, and AI answer engines.
We started Prioritised Labs to help others build and grow their own products the way we have built ours. We believe in laying the right foundations for scalable growth — taking a product from zero to one, then using real subscription-monetisation experience and product strategy to grow revenue from one to two and beyond. We build with genuine craft and grow with measurable outcomes, not hype.
Whether you're exploring how to enhance your team's capabilities or need expert help building a product, let's talk. No pitch, no pressure — just an honest conversation about what fits your goals.