App Store Optimization

KEI — our Keyword Effectiveness Index — scores every keyword across every locale at once, balancing search popularity against ranking difficulty so the highest-impact opportunities surface first. It replaces manual spreadsheet review, and every change still passes a human gate before going live.

We treat locales as a portfolio. KEI runs across all 11 markets simultaneously, and we use cross-localisation hubs — optimising en-GB to serve the UK, Hungary, Brazil and Canada — so one well-built locale does multiple jobs.

We run a four-week optimisation cycle: automated data collection, KEI scoring, a human gate, then implementation with an append-only audit trail. Results compound cycle over cycle rather than arriving in one spike.

Not by competing head-on on the most contested terms. KEI finds the gaps — Hungary emerged as a blue-ocean market where StillMind took 9+ keywords to #1 — and builds outward from winnable positions.

ASO is the process of improving your app's visibility in the App Store and Google Play by optimizing keywords, titles, descriptions, and other metadata. It's essentially SEO for app stores — the goal is to rank higher for terms your target users are searching for.

KEI (Keyword Effectiveness Index) is our proprietary scoring methodology that evaluates every keyword opportunity by balancing search popularity against ranking difficulty. Rather than guessing which keywords to target, KEI surfaces the highest-impact opportunities across all your markets simultaneously.

We currently manage 11 active locales including the US, UK, Brazil, Germany, Spain, Hungary, France, Canada, Mexico, and Australia. We can expand to any App Store or Google Play storefront where your app is available.

Keyword ranking changes typically appear within 1-2 update cycles (4-8 weeks on iOS, 6-8 weeks on Android). However, the compounding effect of systematic optimization means results accelerate over time as your metadata, ratings, and keyword coverage strengthen together.

Yes. We manage both platforms with platform-specific strategies. iOS has a 160-character budget across title, subtitle, and keyword field. Android's long description is fully indexed with a 4,000-character limit. Each platform requires different tactical approaches.

Our ASO and Apple Ads systems share bidirectional data. High-performing organic keywords inform paid bidding strategy, while search term discoveries from paid campaigns become ASO candidates. This cross-channel flywheel is a key differentiator of our approach.

App Store ranking comes from the right keywords in the right metadata, strong conversion, and steady ratings — tuned per market, not guessed. Most apps leave installs on the table by chasing obvious, contested terms instead of the winnable ones. Our proprietary KEI scoring finds the highest-impact keywords across every locale at once; on our own app it took us from 15 to 125 ranked keywords, with 9+ at #1.

Two usual culprits: people cannot find it (weak keyword coverage and metadata) or they find it and do not convert (unconvincing screenshots, title, and ratings). App Store Optimisation fixes both — systematic keyword targeting to drive visibility, and metadata tuned to turn impressions into installs. A free audit of your current store presence is the fastest way to see which one is costing you.

ASO earns organic visibility by optimising your metadata; Apple Search Ads buy visibility at the top of search results. They work best together: paid campaigns surface real search terms that feed your ASO strategy, and strong organic rankings cut what you need to spend. We run both and share data between them through our KEI and PKEI scoring.

Yes. Prioritised Labs runs App Store Optimisation from Budapest across 11 locales, using our proprietary KEI scoring to surface the highest-impact keywords instead of guessing. We validated the system on our own app — from 15 to 125 ranked keywords, with 9+ at #1.