Free Tools
What does the free SEO audit check?
It checks any URL across on-page and meta tags (title, meta description, headings, canonical, Open Graph), content depth and image alt text, indexability (noindex, robots.txt, sitemap), technical signals (HTTPS, security headers, structured data, favicon), and — when available — Core Web Vitals from Google PageSpeed Insights.
Is the SEO audit free?
Yes. You see your overall score and category breakdown for free with no signup. Unlocking the full itemised report with prioritised fixes and a downloadable PDF takes only your email.
Does it measure Core Web Vitals?
When Core Web Vitals data is available, the report includes Largest Contentful Paint, Cumulative Layout Shift, Interaction to Next Paint, and the Lighthouse performance score from Google PageSpeed Insights. If that data isn’t available, the audit still scores every other category.
How is the SEO score calculated?
The score is a weighted blend of On-Page & Meta (25%), Content (20%), Indexability (15%), Technical (15%), and Performance / Core Web Vitals (25%). When performance data is unavailable, the remaining categories are reweighted so the score stays fair.
What is an AEO audit?
An AEO (Answer Engine Optimisation) audit checks how ready your website is to be found, understood, and cited by AI answer engines like ChatGPT, Perplexity, Claude, and Google AI Overviews. It inspects AI crawler access, structured data, content extractability, authority signals, AI-specific files, and whether you publish an AI answer mirror.
Is the AEO audit free?
Yes. You can run the audit and see your overall score and category breakdown for free with no signup. Unlocking the full itemised report with prioritised fixes and a downloadable PDF takes only your email.
How is the AEO score calculated?
The score is a weighted blend of six categories: AI Crawler Access (18%), AI-Specific Files (12%), Structured Data (22%), Content Extractability (16%), Authority & Freshness (14%), and AI Answer Mirror (18%). Each category runs concrete checks against your page and its well-known files.
What is the AI Answer Mirror?
An AI answer mirror is a parallel, machine-readable version of your FAQ/Q&A content — exposed via alternate links, QAPage structured data, markdown alternates, and an AI sitemap — that makes your answers natively citable by LLMs. Very few sites have one, which is why it is often the biggest opportunity in a report.